Video-first strategies have been the focus of brands like Facebook, Instagram, and Twitter.
Video ads can help your business expand its reach.
Here's are a few ideas of how to implement video into your marketing strategy:
Advice To Brand Marketers: How To Use Video More.
Shane Yeager
1. Give a video overview of your company
Consumers want to know what makes your brand unique. Use video to highlight the strengths of your business. Some ideas:
- Repurpose your written content into videos e.g. your blog posts. In today's video focused society, consumers would rather watch a five-minute video than read an article relaying the same information
- Pin your video posts on your social media pages
- Create videos of behind-the-scenes staff experience
2. Use video to make announcements
Launching a new line? Added a new cool feature? Got a special event or promotion? Cool! Use video to create hype around your announcement.
3. Use video for a product demo
Consumers would rather watch a video about a product that its instruction manual. A video, explaining in layman's terms how to use and assemble your product will do wonders for your business.
4. Use video to share customer testimonials
When you receive positive reviews for your product, convert these into video testimonials. Reviews from satisfied customers are the greatest form of marketing. Use video to either share short quotes from customers or screenshots from Google reviews.
5. Create seasonal videos
When you receive positive reviews for your product, convert these into video testimonials. Reviews from satisfied customers are one of the greatest forms of marketing.
6. Q&A videos
Q & A videos don't have to be reserved for famous YouTubers, they can also be used for your brand. Use the face of your company to directly respond to customer concerns and inquiries.
April 6, 2021
Just a few minutes of browsing YouTube, the top Video-on-Demand platform, will tell you that influencers and independent content creators mostly occupy it.
April 6, 2021
Producing videos is not just about grabbing a camera, filming some footage, and piecing it together on a timeline.
April 6, 2021
Humans have always loved storytelling.
April 6, 2021
Just a few minutes of browsing YouTube, the top Video-on-Demand platform, will tell you that influencers and independent content creators mostly occupy it.
April 6, 2021
Producing videos is not just about grabbing a camera, filming some footage, and piecing it together on a timeline.
April 6, 2021
Humans have always loved storytelling.
April 6, 2021
Just a few minutes of browsing YouTube, the top Video-on-Demand platform, will tell you that influencers and independent content creators mostly occupy it.
April 6, 2021
Producing videos is not just about grabbing a camera, filming some footage, and piecing it together on a timeline.
April 6, 2021
Humans have always loved storytelling.
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FURTHER READING
January 11, 2021
Whether you've never used video marketing before, or have already implanted it, we've got a crash course that will walk you through all you need to know. Beginning with strategizing and planning your content, all the way through the production and data collection, we've got you covered.
April 6, 2021
Just a few minutes of browsing YouTube, the top Video-on-Demand platform, will tell you that influencers and independent content creators mostly occupy it.
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